“I typed in YamzWorld into the Amazon app and lo and behold there were all my products there with my pictures from my website as well,” Montes-Tarazas said.
While he receives payment for sales, Montes-Tarazas said the arrangement strips away his ability to build direct customer relationships.
“I do get the sale and I do get the money, but customers never get to interact with my website, they have no ability to sign up for my mailing list. They have no idea who I am as an artist or what I stand for,” Montes-Tarazas said.
How is Amazon preventing customers from signing up? How even could they?
What he is saying is that he doesn’t get the customers email from the sale, to which he’d start to send marketing emails. You know, what pretty much every company does when you buy something.
“Not being exposed to me, the ‘artist’” is a perfectly valid reason, and one I would agree with. But the mailing list excuse rings hollow to me.
When Amazon scrapes the seller’s website for listing information and then circumvents the seller’s own storefront, they’re not giving the customer the information that (1) the seller has a website at all, or (2) the seller has a mailing list. This means that the customer will just never find out that information without looking for it, despite clearly being interested in the seller’s work (as they’re purchasing from the seller). It’s Amazon inserting themselves into the process so that they can skim some money off the top at best, or extort the seller for access to their customers at worst. And all of this while the seller has created the mailing list specifically to prevent such corporate malfeasance.
“customers never get to interact with my website, they have no ability to sign up for my mailing list. They have no idea who I am as an artist or what I stand for,” Montes-Tarazas said."
That’s not what he said.
Pretty much every big company, yes. Small businesses are pretty careful with that sort of thing, though, because unless they want to be dependent upon Facebook or Instagram or whatever for their entire lives, they have to not make their customers upset.
“customers never get to interact with my website, they have no ability to sign up for my mailing list. They have no idea who I am as an artist or what I stand for,” Montes-Tarazas said."
For a solid portion of the population, if the opportunity is not placed directly in front of them to sign up for something, they will never sign up for it.
Excuse me while I cry for the email marketers.
This isn’t about the email marketers. I think you’ve got it in your head that this one guy is a scummy email marketer when he’s really just trying to let people who have opted in to getting email from him know when he has more stuff for sale.
Believe it or not, there are other uses for email lists that aren’t spam.