Gets more important as you get older, actually.

Letting a chick mooch off you for too long in a common-law state is a bad-idea. Kids with a poor chick is also a bad idea. All of this is moot if you just plan to give her half your stuff early-on; I won’t lie, that’s more mature than demanding someone you are better-off than put up with your shit indeffinitely; but try that before the relationship ends, and you’re likely to find she has no more use for you.

Friend of mine has three criteria for women, aside from attractive which is just a given in his dating pool:

House (at least somewhere to go where she’s welcome and not abused)

Income (ideally a job, but passive-income works)

Vehicle (or willing to use whatever form of transport it takes to get her need$ met without constantly borrowing/demanding rides)

If she’s not bringing all three to the table, you’re paying for whatever you get out of the relationship, somehow. Me? I don’t think that would bother me so much were I to find myself single, but I have other criteria re: emotional and overall maturity, and women who have those figured out tend to have the House, Income, Vehicle thing worked-out as well.

Lastly, it goes without saying that if you’re not bringing all that to the table, you don’t get to be so picky. These are long-term-relationship criteria, but people would be so much healthier if they knocked these all out before pretending they deserve to be anyone else’s one-and-only.

Is poor? No. Fits vaguely into a poor stereotype or cultural corner? All the time.

personality is probably the major one, unless both sexes are so shallow about looks.

I have never heard a guy decline a girl because she is poor.

I mean, I’ve never heard it said explicitly, and our still-largely-partriarchical society does expect and therefore respect penis-havers to bring home the money. So, it doesn’t matter that much, with how much money the person without the penis starts out with.

But I do think class differences implicitly still play quite a big role.
To some degree as part of secondary factors, for example you might look for an educated, physically fit partner, which a poor person cannot afford to take the time for.
To some degree, you just won’t ever get to know certain poor people, because they might not be able to afford the same hobby as you, or shopping at the expensive store etc…

But even if you do meet someone and they could tick your preferences, it is easy to dismiss their interest outright as just being about money, if you can tell that they have less of it than you.
Even in a patriarchical society, you don’t particularly want to be the guy where friends and family snicker that you’re being used…

Ugly people have sex too, you know.
In fact, 50% of people have below-average looks. Do you think they all abstain?

Sure, but this is more just pointing out hypocrisy, the complaining is what I think they are getting at. He doesn’t think his standards are unreasonable only that women having the same standards is unreasonable.

a combination of unrealistic porn bodies and pickup artist community

Worse, particularly in how they’ll react when confronted with dudes who also use the “well off” criteria.

Comic holding a mirror, discussing men and women behaving the same.

yeah but women are the same too!

10 PRINT “Women bad”
20 PRINT “Men bad”
30 GOTO 10