You are probably right, since the qons have been acting like a “war on xmas” is really just accepted by all normal human adults as being a real thing, even when people laugh right in their face when they claim it. I’ll be interested to see how they can push it even harder - I’ve been a vegetarian for quite some time and the conversations I’ve had/been subjected to with omnivores and gym bros over rather basic nutrition things, most especially protein, has always been…wild.
But now every single menu seems to list things like “pick your protein”, making the situation even stupider. I thought that was already peak stupidity, but now things like Doritos are advertising their protein content. I mean…I just can’t even.
Even Lewis Black ended up skewering this level of dumb. Veg-ns have been snickering about this idiocy for years, believe me, but AFAIK, Black is not a veg-n.
You’ll typically see this used with an asterisk (acting as a wildcard) to combine both vegetarians and vegans. But a star will act as markup to add italics.