WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its Stories-like status feature.

Meta says it will tailor the ads to your interests by using “limited” information, including your country or city, language, the channels you follow, and how you interact with ads on the platform. You can also change your ad preferences from Meta’s Accounts Center.

This isn’t the only change Meta is making to WhatsApp. The company will also start showing promoted channels when you click on the Explore button to find new ones to follow. It’s also rolling out the ability to subscribe to channels to “receive exclusive updates” as well.

  • Dr. Moose@lemmy.world
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    1 hour ago

    I wonder whether Meta will try to lock down cross platform access now.

    Currently Beeper still works everywhere and EU’S DMA (Digital Markets Act) still has WhatsApp as gate keeper which is required to interpolate with other chat apps. However “WhatsApp stories” are entirely different from chat so that means they can block all of that and this is probably how Meta will approach future WhatsApp updates - more shit to lock people in WhatsApp that isnt directly chat related because thats the only way to show people ads.

  • LettyWhiterock@lemmy.world
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    1 hour ago

    What app?

    Really though, what was the main use for this kind of chat app? Genuinely since I assume there is one, I just don’t know it since I never had a reason to use it. Was it encrypted? Cause I get using specifically encrypted messaging systems, but if it’s not, was it that good of an option over other chat apps?

    • vaionko@sopuli.xyz
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      31 minutes ago

      It was SMS, but better. It has been the message platform of choice for pretty much everyone in my country for well over a decade, not as many options existed back then.

  • zebidiah@lemmy.ca
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    5 hours ago

    I literally just got my senior citizen dad off Skype and over to WhatsApp like 2 years ago… Ain’t no way I can get him over to signal

  • Mark@lemmy.world
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    8 hours ago

    “We will never show you ads in WhatsApp. We promise”. --Facebook when they bought WhatsApp and promised the previous owner not to force ads in the app…

  • cRazi_man@europe.pub
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    9 hours ago

    I’m forced to use WhatsApp chat so I keep it installed begrudgingly. But who the fuck is using WhatsApp stories?

    • PlutoniumAcid@lemmy.world
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      9 hours ago

      I use Beeper which shows me a unified view of whatsapp and Signal and others. whatsapp itself has zero permissions on my phone. I hate that I need to have it at all but Europe is deep into that. Sigh.

      • sykaster@feddit.nl
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        4 minutes ago

        Isn’t Beeper another security risk? They also store your data on their cloud, and it’s not encrypted during the bridge process.

      • kirk781@discuss.tchncs.de
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        2 hours ago

        Whatsapp is popular a lot in many parts of the world. In India, WhatsApp is almost the defacto standard messaging app with Telegram probably flying in a far second. I doubt I know anyone who even uses stuff like Signal or Threema or any of the alternatives.

      • lemmyingly@lemm.ee
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        5 hours ago

        At least normal European people are locked into a platform that doesn’t care what device you’re using, unlike iMessage - so it’s not all bad

        • dubyakay@lemmy.ca
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          3 hours ago

          I’m an iPhone user and I’ve never met anyone that gave a shit about iMessage. In the past ten years.

          • Alk@sh.itjust.works
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            21 minutes ago

            I’m an android user and I semi-frequently meet iPhone users who show anything between surprise and downright disdain towards me because I don’t have the right color of bubble.

            It’s never the other way around.

      • cRazi_man@europe.pub
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        8 hours ago

        There was a big uproar amongst normies when the WhatsApp TOS changed…but people forget quickly and prefer convenience. That was our one chance to convert everyone over.

        • KyuubiNoKitsune@lemmy.blahaj.zone
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          4 hours ago

          I stopped using it for 3 years, then I had to interact with a surgeon through it and reconnected with a fee people who still use it. I fucking hate using it

      • AugustWest@lemm.ee
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        7 hours ago

        But then aren’t you trusting your credentials to yet another application? That seems like a bad idea…

        • PlutoniumAcid@lemmy.world
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          11 minutes ago

          Fair point. The simplest answer is thrt any other business cannot possibly be as evil as meta, so even worst case is a net win.

  • Kekzkrieger@feddit.org
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    11 hours ago

    If thats not a reason to switch to Signal what is.

    But people just suck it up anyway, they did when reddit gone to shit, they did when Amazon startes showing ads even tho when you were paying, they did when Netflix disallowed sharing and you had to pay extra.

    People just suck up whatever is thrown at them and are fucking stupid.

    We cant have nice things, because companies will greed and if users dont react and cancel the shit out of them they and others will continue to press more moneyjuice out of people.

    • PlutoniumAcid@lemmy.world
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      9 hours ago

      Sheep don’t know they are being slaughtered. We’re the digital 1% and we can’t make the sheep wake up.

    • dependencyinjection@discuss.tchncs.de
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      10 hours ago

      I don’t use either but my issue with Signal is none of my friends want another application to install and they are happy with WhatApp.

      Conversely, I’m happy not having a group chat app and will either text you or iMessage you. Don’t you dare ring me as I ain’t answering.

      • SaharaMaleikuhm@feddit.org
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        1 hour ago

        I just deleted WhatsApp one day and made the switch. Messaged all important contacts, that I will be available via Signal. Most of the few I care about went ahead and installed Signal. One is still dragging their feet and we communicate via SMS now xD

    • zewm@lemmy.world
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      11 hours ago

      I only use WhatsApp for work and none of my coworkers are switching off it. They have too much invested in it. Family specifically.

      • hraegsvelmir@ani.social
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        41 minutes ago

        I had a similar situation at my previous two jobs, but I just told people I wasn’t installing WhatsApp, if they asked, and nothing ever came of it. If it’s that important, they could text me or use my work email.

  • TomMasz@piefed.social
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    10 hours ago

    Meta has been running ads claiming no one can read your WhatsApp messages, including them. For some reason, I’m not 100% sure about this. It’s hard to imagine they can resist grabbing all that data for their AI somehow.

    • Hadriscus@jlai.lu
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      9 hours ago

      Of course they fucking grab it. They have 45 backdoors with golden handles otherwise they’re show the fucking source

  • SilverShark@lemmy.world
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    11 hours ago

    I wished Whatsapp wasn’t a thing so much. There are so many so much better apps. Signal is so much better and it would work fine for the vast majority of people.

    • Scolding7300@lemmy.world
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      10 hours ago

      Unfortunately “better” varies from person to person. Signal is behind on features, e.g. WhatsApp has integration for businesses (customer support).

      I hope my monthly donation will help but we must realize for some some features are important, I guess that for most it’s how many ppl they know is there/unwilling to lead a migration

      • SaharaMaleikuhm@feddit.org
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        1 hour ago

        Nobody in their right mind wants to use Whatsapp for getting support. That is insane. I want to message people and do group chats. That is it. Anything else is bloat.

        • hraegsvelmir@ani.social
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          37 minutes ago

          Lots of people in Brazil and many Spanish a speaking companies would disagree with you unfortunately. It’s incredibly embedded in those countries, to the point where WhatsApp will often be the primary, and sometimes only, point of contact for a business. At least it’s not that bad here.