The plunge in viewership comes as Weiss has ushered in an era of Trump-friendly politics for the network.

CBS’s “Evening News” program lost over a million viewers in its first week under its new anchor, Tony Dokoupil, compared to the same period last year, marking a sharp loss for the network after the network’s billionaire owners installed far right provocateur Bari Weiss as editor-in-chief in October.

Data from media audience measurement firm Nielsen shows that the show lost nearly a quarter of its viewership in the first five days of Dokoupil taking over the program, from January 5 to January 9, compared to the same period last year.

While the program had an average of 5.4 million viewers each day over that period last year, Variety reports, only about 4.17 million watched the program this year. Other previous anchors’ debuts for the program have gotten roughly 5 million viewers or more, Variety points out.

  • Etterra@discuss.online
    link
    fedilink
    English
    arrow-up
    2
    ·
    16 minutes ago

    That’s not enough to make a difference. Though if the new owners think they can steal Fawx News viewers they’re gonna feel real stupid before long.

    • Taldan@lemmy.world
      link
      fedilink
      arrow-up
      9
      ·
      1 hour ago

      A 25% drop from 5.4 million viewers is still 4.17 million people receiving state sanctioned propaganda “news”

      • reddig33@lemmy.world
        link
        fedilink
        English
        arrow-up
        1
        ·
        7 minutes ago

        They’re working on buying up all the other channels so that there’s nothing else to watch.

      • CharlesDarwin@lemmy.world
        link
        fedilink
        English
        arrow-up
        6
        ·
        2 hours ago

        He might, because he’s a dumbass.

        He and other conservative chuds feel that TV shows on linear television have “low ratings” because they went “woke”, when the reality is that there is a sea change in consumer media habits.

      • 4am@lemmy.zip
        link
        fedilink
        arrow-up
        12
        ·
        4 hours ago

        Shortsighted. He used to care about that; now it’s just a tool for him. He wants the destruction now. He’s out for revenge. We stole his little kid rapey time from him and he had to kill his friend to cover it up and it’s OUR fault that that happened and he’s gonna make us PAY while we kiss his ass

    • Eldritch@piefed.world
      link
      fedilink
      English
      arrow-up
      25
      arrow-down
      1
      ·
      5 hours ago

      Not strictly speaking.They wanted to tap into the self captive viewership of the broadcaster to harness for propaganda. They always knew viewership would go down. It just wasn’t their goal. Still, only a million seems awfully low. That’s a million out of how many?

      • Warl0k3@lemmy.world
        link
        fedilink
        arrow-up
        23
        ·
        5 hours ago

        Dokoupil’s first five days, from January 5 to January 9, won an average of nearly 4.17 million, according to data from Nielsen, compared with nearly 5.4 million in the year-earlier period

        So they lost ~25% of their viewership, which isn’t unremarkable.

          • Warl0k3@lemmy.world
            link
            fedilink
            arrow-up
            1
            ·
            21 minutes ago

            It’ll plateau sure, but it’s only been a week - we can hope the trend continues. I myself did not know about the merger change until I saw this post (although I’m by no means a regular CBS viewer) so there’s still plenty of people who will depart from the platform.

        • Eldritch@piefed.world
          link
          fedilink
          English
          arrow-up
          5
          ·
          5 hours ago

          Nice. It’s a start, but anything less than 100% is incomplete. But you still love to see it. 😄

  • danc4498@lemmy.world
    link
    fedilink
    English
    arrow-up
    12
    ·
    5 hours ago

    I was subscribed to Paramout Plus for many years, but they’ve lost me as a customer cause of all their BS. I’m going to boycott their products as much as I can.

  • A_norny_mousse@feddit.org
    link
    fedilink
    arrow-up
    2
    arrow-down
    1
    ·
    4 hours ago

    Yesterday I went to https://farside.link/x.com to look at a K Rittenhouse xheet. There were hundreds of responses, and they were sorted by Likes: I had to scroll down many, many pages before I found even one that at least could be consider pro MAGA, and many more to get into actual MAGA territory.

    Of course this is anecdotal, but it makes me think that even on X, MAGA is not the majority.

    Apparently the same goes for fascist TV content.