Dr. Phil McGraw’s attempt to transition from daytime television personality to a politically aligned media mogul during Donald Trump’s second presidential term has been marked by spectacular failure and financial turmoil, according to a new report.

Since the start of Trump’s presidency, ex-psychologist and famed TV doctor McGraw positioned himself as an active participant in the administration. He became a firsthand witness to ICE raids, a critic of protests, and an ever-present volunteer for the executive branch — attending events like RFK Jr.'s swearing-in and appearing with Trump after the Texas flooding.

Dozens of employees have been laid off as it averaged just 27,000 weekly viewers, broadcasting partnerships floundered and, in July, it filed for bankruptcy.

    • YiddishMcSquidish@lemmy.today
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      2 hours ago

      I honestly wish they would start with the feet as to not hit any major arteries too soon. I feel bad for the employees, but doctor phil himself can go through all the pain, and I will watch it with a smile.

  • JigglySackles@lemmy.world
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    3 hours ago

    Seems less to do with his alignment and more shitty timing and bad business practices. A win is a win, but seems less the political alignment when others aligned this way aren’t failing.

  • aceshigh@lemmy.world
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    1 day ago

    Remember when Britney Spears had her first breakdown and dr. Phil volunteered to help her and then he told the tabloids about it? Yeah. His current actions line up.

    • UnderpantsWeevil@lemmy.world
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      2 hours ago

      This is standard tier Oprah Slop. She had a conga line of hacks and grifters plugging their snake oil on her show, decade after decade. Phil McGraw is simply one of the most successful.

    • KelvarCherry@lemmy.blahaj.zone
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      1 day ago

      Dr. Phil is a really good example of the wider societal problem in the USA that created Trump. The fact that this man was allowed to have a prime-time TV show on mainstream network, instead of being universally shunned, was clear proof there was something deeply wrong with this country pre-2015.

      This man’s initial wealth came from running a membership scheme at a Spa; he then surrendered his license because he refuses to follow “Continuing Education” courses and follow ethics guidelines, so he could focus on his show of humiliating and mocking traumatized and mentally disabled kids; then trafficking them to plantations, on which he was involved with a reality TV show. Dr. Phil is a sick monster of a man, and by all means deserves everything horrible that happens to him; if not for being an ICE Nazi, then for abusing more kids than states’ loudest pro-Trump pastors.

        • RememberTheApollo_@lemmy.world
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          1 day ago

          Oprah is like the Ronald Reagan of talk shows. She gave a platform to multiple destructive people that have continued to haunt us far after they launched on her show. Dr. Oz. Dr. Phil. Jenny McCarthy, John of God, etc.

          • PodPerson@lemmy.zip
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            2 hours ago

            Oprah is Joe Rogan for people who are embarrassed to admit they listen to Joe Rogan.

      • Bloomcole@lemmy.world
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        1 day ago

        What pre-2015?
        I’m talking 90’s.
        I was young but already shocked to see his trash show where he spouts backwards conservative morals on European TV channels.
        That has nothing to do with Trump, more with what the US is.
        AndI blame your fascist-lite D party just the same for the situation you are now in.
        Al they did was go back half a step after 5 further to the right by R.
        And this intentionally since their leaders work for the same masters.
        And I blame the dumb population for letting it happen.
        They get what they deserve.
        All good since it hastens the already rapid decline of US imperialism and scumbaggery

        • KelvarCherry@lemmy.blahaj.zone
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          Totally agree about the USA and Democrats. Dr. Phil is that inhuman “Third Line”, hating people in what Democrats and Republicans alike saw as the “right” ways. He’s the worst type of monster, because he preys on the most vulnerable under the guise of “morality”; using his technically-valid title and the fame and money he has to exploit more kids for more fame and money.

          It didn’t start in the “90s”. This is the way the USA - hell, Western Catholic civilization - has always been. Dr. Phil embodies the head of a “crisis pregnancy” center that guilt-trips a young woman seeking abortion; the leader of the gay-erasure teen retreat; the priest that tells a young boy to keep quiet; the hospital doctor that holds an unwilling patient under a “protection” law; the Karen who requests a “wellness check” on their neighbors of color; the prison medic who sterilizes an unconscious indigenous woman; the suburban moms shrieking “For The Children”; the dentist signing their patients up for a “Care Credit” card while they’re under anesthesia. Cruelty under the guise of kindness; wiping its hands clean on the letter of the law.

    • Wolf@lemmy.today
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      13 hours ago

      I never really watched his show but he always gave me the ick. Now I know why.

      • YiddishMcSquidish@lemmy.today
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        2 hours ago

        The most amount of his show I’ve seen is the segment when the bum fight dude came in dressed like him that gets circulated every few months.

  • chunes@lemmy.world
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    1 day ago

    I’m shocked a man who exploited people going through crises decided to align with trump

  • skisnow@lemmy.ca
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    2 days ago

    Good news: Nazi cheerleader goes out of business

    Bad news: It’s because there’s so many Nazi cheerleaders in 2025 that they saturated their market, and (per the article) he failed for not being Nazi enough

  • monkeyslikebananas2@lemmy.world
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    1 day ago

    This guy doesn’t know that most of the activity online from MAGA are bots? He legit thought there were millions of people trying listen to his shenanigans. He needs to pay homage in order for Putin to boost his numbers.

  • melsaskca@lemmy.ca
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    1 day ago

    Doc Phil was popular and well-liked once. He’s gonna chase that feel forever, even if he has to burn the world down to find it again. What a maroon.

    • Phoenixz@lemmy.ca
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      1 day ago

      This is not a good guy who strayed from the path, he’s always been a piece of shit

      • rumba@lemmy.zip
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        There seem to be quite a lot of rich idiots out there who think they’re going to get a seat at the table because they openly proclaim support for the king. There are only so many keys, and they were handed out long ago. If you’re not rich enough to fund them directly, they’re not going to give you the time of day.